When you’re moving from one place to the next, there are a number of website updates that need to be made. But what changes should you make? And when should you make them? Let’s talk a little strategy, and I’ll show you what pre-move website updates have worked for me!

When to Make Pre-Move Website Updates

Before diving into what updates to make, let’s talk about when to make them. SEO changes take time to gain traction, so updating early can help you start ranking in your new location by the time you get there. However, updating too soon might hurt your ability to book clients in your current location. So, when is the right time?

Instead of guessing, I like to rely on data. My CRM, Studio Ninja, displays a graph of my lead sources on the dashboard. If most of your leads come from Google, it’s better to wait to update your location details to avoid losing clients searching for your current area. On the other hand, if referrals or repeat clients make up most of your leads, you can confidently make changes sooner.

For example, my current data shows that over half of my inquiries are referrals or repeat clients, and less than 20% come from Google. With this information, I feel comfortable making updates earlier, knowing I can still rely on personal connections to fill my calendar before moving.

What Pre-Move Website Updates to Make

Now that you have a timeline in mind, let’s talk about the actual updates. I categorize these into two groups: major changes and small (but mighty!) updates.

Major Changes

The first major change is updating your location. Update your website copy and SEO keywords to reflect your new area, including surrounding cities or regions you’ll serve. This helps search engines and potential clients find you in your new location.

Next, update your portfolio. Showcase your best work while strategically selecting images that align with your new location. For example, if you’re moving from Washington DC, you might highlight your absolute best DC shoots while incorporating more work that feels relatable to your new area.

Small (but Mighty!) Updates

First, add a banner at the top of your homepage. This banner alerts visitors, including repeat clients, that you’re transitioning to a new location and encourages them to book before you leave.

Second, update your contact form to include a state field. Nothing is more frustrating than thinking a client in the new location is ready to book you, only to find out they didn’t read your website and live in the old location. Having the state box on your contact form makes it very clear from the moment they inquire where they are expecting you so you can reply either with the true excitement you deserve or with recommendations for them for finding someone else.

Final Thoughts

To recap: Analyze your lead sources to decide when to make pre-move website updates. Then, update your location details, refresh your portfolio, add a banner to your homepage, and include a state field on your contact form. These steps will help ensure a smooth transition and continued business success as you move.

If you’re preparing for a PCS and want additional tips, don’t miss my free guide, 5 Ways to PCS-Prep Your Photography Business. It’s full of actionable advice to help you prepare for your next move!

I hope this was helpful! Click below to watch the full video!

Are you a milspouse photographer? Be sure to check out the Location Guides for Milspouse Photographers blog series too! You can find other tips for moving your business on the blog too. Thanks for being here! 🤍